Review Artikel : Fitosterol Dalam Bekatul dan Manfaat Bagi Kesehatan
Abstract
Bekatul, sebagai hasil samping pengolahan padi, memiliki kandungan gizi yang baik dan kaya akan komponen bioaktif. Bekatul telah banyak dilaporkan memiliki manfaat bagi kesehatan, misalnya aktivitas antioksidan, aktivitas kemopreventif kanker, dan aktivitas hipokolesterolemik. Metode yang digunakan yaitu literatur review yang berasal dari jurnal, buku dan hasil penelitian lainnya dari berbagai referensi mengenai fitosterol dalam bekatul dan manfaat bagi kesehatan. Hal ini bertujuan untuk memberikan ringkasan berupa publikasi yang relevan dan meningkatkan pemahaman terkini. Selain itu, minyak dedak padi telah terbukti memiliki banyak manfaat kesehatan seperti ketahanan terhadap kanker, peradangan, alergi dan bakteri, pengurangan kolesterol, perlindungan kulit, obesitas, pengendalian diabetes. Artikel tersebut menekankan beberapa manfaat kesehatan. Pemahaman mendalam tentang kemajuan penelitian fitosterol dari minyak dedak padi dapat memberikan wawasan berharga mengenai pemanfaatan sumber daya dedak padi secara paling efektif.
References
Fikri Firdaus, & Wiji Safitri. (2023). Analisis Halal Supply Chain Serta Pengaruhnya Terhadap Performance UMKM Makanan di Kabupaten Bekasi. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 9(4), 1101–1112. https://doi.org/10.35870/jemsi.v9i4.1239
Viva Budy Kusnandar, “RISSC: Populasi Muslim Indonesia Terbesar di Dunia”, https://databoks.katadata.co.id/datapublish/2021/11/03/risscpopulasimuslimindonesiaterbesardidunia#:~:text=Indonesia%20menjadi%20negara%20dengan%20populasi,7% 25%20dari%20total%20penduduk%20Indonesia.
Editor, ”GoodStats : Negara dengan Penduduk Muslim Terbanyak” , https://goodstats.id/infographic/negara-dengan-penduduk-muslim-terbanyak-Lp8mN
Loureiro, S. M. C., Ruediger, K. H. and Demetris, V. (2012) ‘Brand emotional connection and loyalty’, Journal of Brand Management, 20(1), pp. 13–27. doi: 10.1057/bm.2012.3.
Sari, S., Syamsuddin, S., & Syahrul, S. (2021). Analisis Brand Awareness Dan Pengaruhnya Terhadap Buying Decision Mobil Toyota Calya Di Makassar. Journal of Business Administration (JBA), 1(1), 37. https://doi.org/10.31963/jba.v1i1.2678
Mursid, A., & Wu, C. H. J. (2020). Halal company identity and halal restaurant loyalty: the role of customer satisfaction, customer trust and customer-company identification. Journal of Islamic Marketing, 1759-0833. https://doi.org/10.1108/ JIMA-01-2020-001A
Lau, G. T. and Lee, S. H. 1999. “Consumers’ Trust in a Brand and the Link to Brand Loyalty,” Journal of Market Focused Management, 4:341-370.
Mukherjee, A., & Nath, P. (2003). A model of trust in online relationship banking. International Journal of Bank Marketing, 21(1), 5–15. https://doi.org/10.1108/02652320310457767
Priansa, D.J. 2017. Perilaku Konsumen Dalam Persaingan Bisnis Kontemporer. Bandung: Penerbit Alfabeta
Priansa, Donni Juni, (2017). Komunikasi Pemasaran Terpadu, CV Pustaka Cipta, Lingkar Selatan
Salehzadeh, R., Sayedan, M., Mirmehdi, S.M. and Heidari Aqagoli, P. (2021),
“Elucidating green branding among Muslim consumers: the nexus of green brand love, image, trust and attitude”, Journal of Islamic Marketing
Aji, H.M. and Muslichah, I. (2022), “Is halal universal? The impact of self-expressive value on halal brand personality, brand tribalism, and loyalty: case of Islamic hospitals”, Journal of Islamic Marketing.
Kartika, T., Firdaus, A. and Najib, M. (2019), “Contrasting the drivers of customer loyalty; financing and depositor customer, single and dual customer, in Indonesian Islamic bank”, Journal of Islamic Marketing, Vol. 11 No. 4, pp.1-27.
Suhartanto, D., Gan, C., Sarah Ira, S. and Setiawan, S. (2019), “Loyalty towards Islamic banking: service quality, emotional or religious driven?”, Journal of Islamic Marketing, Vol. 11 No. 1, pp. 66-80.
Amin, H. (2020), “Critical success factors for the receptiveness of Islamic home financing in Malaysia”, International Journal of Emerging Markets, Vol. 15 No. 5, pp. 849-873.
Suhartanto, D., Dean, D., Sarah, I.S., Hapsari, R., Amalia, F.A. and Suhaeni, T. (2021), “Does religiosity matter for customer loyalty? Evidence from halal cosmetics”, Journal of Islamic Marketing, Vol. 12 No. 8, pp. 1521-1534
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis (7th ed.). Upper Saddle River, NJ: Prentice Hall.
Sugiyono. (2016). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate data analysis (8th ed.).
Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2018). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM).
Khadim, M., Khan, M. A., & Khan, A. M. (2018). The Impact of Work-Family Conflict on Employee Performance: A Mediating Role of Job Satisfaction. International Journal of Business and Management, 13(1), 1-10.
Carroll, B.A. and Ahuvia, A.C. (2006), “Some antecedents and outcomes of brand love”, Marketing Letters, Vol. 17 No. 2, pp. 79-89.
Xie, C., Bagozzi, R.P. and Grønhaug, K. (2019), “The impact of corporate social responsibility on consumer brand advocacy: the role of moral emotions, attitudes, and individual differences”, Journal of Business Research, Vol. 95, pp. 514-530
Junaidi, J. (2021), “The awareness and attitude of Muslim consumer preference: the role of religiosity”, Journal of Islamic Accounting and Business Research, Vol. 12 No. 6, pp. 919-938.
Mostafa, R.B. and Kasamani, T. (2021), “Brand experience and brand loyalty: is it a matter of emotions?”, Asia Pacific Journal of Marketing and Logistics, Vol. 33 No. 4, pp. 1033-1051.
Amegbe, H., Dzandu, M.D. and Hanu, C. (2021), “The role of brand love on bank customers’ perceptions of corporate social responsibility”, International Journal of Bank Marketing, Vol. 39 No. 1, pp. 189-208.
Ghorbanzadeh, D. and Rahehagh, A. (2021), “Emotional brand attachment and brand love: the emotional bridges in the process of transition from satisfaction to loyalty”, Rajagiri Management Journal, Vol. 15 No. 1, pp. 16-38.
Rahman, R., Langner, T. and Temme, D. (2021a), “Brand love: conceptual and empirical investigation of a holistic causal model”, Journal of Brand Management, Vol. 28 No. 6, pp. 609-642.
Zhang, S., Peng, M., Peng, Y., Zhang, Y., Ren, G. and Chen, C.C.Y.P. (2020), “Expressive brand relationship, brand love, and brand loyalty for tablet PCs: building a sustainable brand”, Frontier in Psychology, Vol. 11, pp. 1-11.
Dam, I., et al. (2020). The impact of COVID-19 pandemic on sleep quality among the general population in Indonesia: a cross-sectional study. Sleep Medicine Journal, 76, pp. 86-88.
Minhaj, M., et al. (2021). The effects of spirituality and religiosity on the ethical judgment in business: A study among Muslim business students in Indonesia. Journal of Business Ethics, 170(4), pp. 889-902.
Abid, M. M. F., & Dinalestari. (2019). Pengaruh E-Security dan E-Service Quality Terhadap E-Repurchase Intention Dengan E-Satisfaction Sebagai Variabel Intervening Pada Konsumen E-Commerce Lazada di Fisip Undip. Diponegoro Journal Of Social And Politic, 1-8.
Hwang, J. and Kandampully, J. (2012) The Role of Emotional Aspects in Younger Consumer-Brand Relationships. Journal of Product & Brand Management, 21, 98-108. https://doi.org/10.1108/10610421211215517
Abiddin, N. Z., & Ismail, A. (2012). Exploring student development theory in enhancing learning through superlearning technique: A study on undergraduate students in Malaysia. American Journal of Scientific Research, 43(5), 3234-3241. doi:10.3844/ajsrc.2012.3234.3241
Hwang, W., Lee, J., & Kim, K. (2004). A study on the effects of cultural differences on the use of e-mail in international business communication. Journal of Business Communication, 41(3), 297-316.
