Oktavianus, H. “Pengaruh Celebrity Endorser Dan Price Discount Terhadap Impulsive Buying Pada Brand Erigo Di Karawang”. Jurnal Ilmiah Wahana Pendidikan, Vol. 12, no. 2.A, Feb. 2026, pp. 146-53, https://www.jurnal.peneliti.net/index.php/JIWP/article/view/12455.